Quality & Production

THANKS FOR TAKING AN INTEREST IN HOW OUR GARMENTS ARE MADE
To live up to our own standards of quality fit and feel we manufacture our issues ourselves from start to finish in our Indian factory together with our production agent Midren Doo.

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Everything you get from us is hand made and overlooked by us to make every single detail exactly as we want them to be, both when it comes to quality fit and feel, but even more important, how the garments are manufactured.

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AWARE wear®
To ensure that everything is manufactured according to our standards we’ve developed an ISO 14001 certified Eco & Ethical label called "AWARE wear® - Be AWARE about what you wear" together with our production agent Midren Doo. Basically, AWARE wear® is a way of manufacturing garments that keeps the eco and ethical footprint to an absolute minimum.

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OUR MISSION
With transparency and awareness of every aspect of the garment industry we can through the AWARE wear® eco and ethical label not only try to raise the bar for conscious garment manufacturing but also supply the tools and knowhow for the public to raise their own bar as an AWARE consumer.

By taking an active role in the eco and ethical debate we can both educate and report through our blog and newsletter about what’s going on in the eco and ethical world of garment production and how consumers as well as producers can make a difference.

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TRANSPARENCY
We don't think we’re better than anyone else. We’re not. We just want to push the envelope of a better eco and ethical production, and we want to be transparent with every progress and discovery that we make to show that better eco and ethical standards can be achieved without significantly raising the cost of production. And we will be open to all producers and consumers with exactly how to achieve it.

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”If we’re all in a ship together, and the ship has some holes in it, and we’re sort of bailing water out of it, and we have a great design for a bucket, then even if we’re bailing out way better than everyone else, we should
probably still share the bucket design.”
- Elon Musk

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VISION
That everyone is AWARE of their eco and ethical footprint and have the tools and knowhow to do something about it.

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* The AWARE wear® way of producing has been implemented on issue 125 and going forward.