All About T-post

T-POST® - it's a story
T-post® is a T-shirt label for subscribers where all T-shirts tells a story. Every monthly T-shirt not only comes with one story printed on the inside of the T-shirt, but also with a graphically interpreted print on the front.


A T-post story can be an in depth interview with someone we think is interesting (like Ricky Powell or Eric HAZE), or a stories about how we never really get our hands dirty anymore, or how the only way to become truly cool is by hanging out in nature, where nobody can see you. In all our stories we tend to openly reflect on what’s happening around us in a time when everything is moving so fast that we hardly ever take the time to.

All T-post® T-shirts (incl. stories) are made in a limited edition exclusively to all current subscribers. Basically, if you're not a subscriber, you can't get your hands on our gear.

As a subscriber you’ll have our monthly T-shirt (incl. story) in your mailbox for 33 EUR/T-shirt, free shipping worldwide.


Over the years we have had the pleasure of working with some of the hottest artists, brands and designers around. Lately we’ve done collaborations with brands like Alife and Staple as well as organizations like TEDx and Fatta Man and we hope to continue to evolve with even more interesting projects and collaborations.

To secure the exclusivity of T-post, while doing high profile collaborations, we’ll never allow more than 2 000 active T-post subscribers at the same time. If all slots are full, you’ll be able to enter our waiting list and will be notified when someone abandons their spot and your number is up.


Hailing from the small town of Umeå, Sweden (by the arctic circle) where the law of Jante is strong and the pace is slow. Not only does this give us an interesting mix of humility and time to reflect, it also gives us easy access to the true source of cool and innovation - Mother nature.

T-post was founded by Peter Lundgren back in 2004. The idea of T-post came after a heated discussion about whether or not the classic magazine could be given a new life if combined with something completely different. We started out by giving our first T-shirt (incl. story) to 5 subscribers (our staff). From there, the word began to spread and today we’re sending our T-shirts to subscribers in over 50 countries.


Today T-post is a well respected brand in the game, collaborating with some of the greatest brands in the world and getting reviews like; "Reinventing the magazine" by The Wall Street Journal, "Awesome" by TIME Magazine and "One Of The World's Best Independent Magazines" by the book with the same name.